About CAWG

Vision

CAWG’s vision is to create a world where creators can assert their relationship to digital content that they produce while supporting privacy and transparency.

Mission

CAWG’s mission is to advance trust in digital content by enabling creators to make verifiable claims about authorship, intent, and identity.

Specifications

CAWG develops and promotes open technical specifications that:

  • Empower creators with verifiable identity assertions. CAWG allows content creators to link their digital identities to the content they produce, ensuring ownership and intent are transparent.

  • Strengthen content authenticity and provenance. CAWG extends the framework created by the C2PA Content Credentials specifications to include identity-based assertions, helping to verify the origin and history of digital content.

  • Combat misinformation. By embedding verifiable identity and content metadata, CAWG promotes a trustworthy online environment, reducing the spread of fake news and protecting intellectual property.

  • Incorporate broad industry collaboration. CAWG is part of a global initiative that includes C2PA and JPEG Trust, ensuring a holistic approach to digital content authenticity, copyright, and integrity.

  • Support practical applications. Authoring tools can leverage CAWG specifications to link creators to social media profiles, offering real-world utility for content attribution and verification.